Open Question: what is the word patential mean some1 vary nice told me i have so much?

I need a good catchy slogan in English for my New Summer collection of Children Fashion Wear .
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Open Question: Help required with writing survey questions from someone who is an EXPERT/GOOD with SURVEY WRITING techniques.

I have been told that the survey questions below are too subjective as words like "favourite" and "like/dislike" are used. I need to make the questions more objective as the results are to be used to see what trend similarities/differences there are in logos.
HOW WOULD YOU PHRASE THE QUESTIONS BELOW SO THAT THEY ARE MORE OBJECTIVE AND THE RESULTANT DATA CAN BE SHOWN IN ORDER TO MAKE A "GENERAL" ANALYSIS ABOUT LOGO TRENDS AND NOT A SUBJECTIVE ONE.

These are the questions relating to TWO corporate sectors namely Fashion and I.T. All questions require responses on both sectors. Will survey 70 people
1) Generally speaking, pick your favourite logo colours from the colour wheel and state why?
2) what is your favourite logo shape and state why?
3) what is the type of font that you prefer and state why?
4) Do you like text only or text and graphics in the logos and state why?
5)I will show some foreign logos for comments on like/dislike 3 point scale on clr, shape etc.
Thanks!

Open Question: what is the word patential mean some1 vary nice told me i have so much?

patential in my fashion design class.please explain in a easy way that every1 can understand it.thank you so much.
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